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Our Story

More than a policy
provider, your
strategic ally

At First US Insurance, we’re dedicated to revolutionizing your Risk Control program with transparency, expertise, and genuine long-term partnership.

A group of four business professionals in a meeting around a wooden table. Two laptops are open, and one person is speaking, conveying focus.
Founded on principle

Putting the client first,
not the administrator

First US Insurance was built on the same principle that drives our parent company, First US Warranty: put the client first. That means transparent pricing, proactive risk management, and advisors who know your industry.

Founded by professionals with extensive experience in the automotive sales and commercial insurance industries, the First US team understands your goals like no one else. We’ve applied that expertise to designing flexible and adaptable P&C programs that alleviate your team’s workload, protect your assets, and build resilience for businesses of all sizes.

We’re part of the First US family of companies, the same organization that’s served auto dealerships with F&I programs and warranty products for years. When you work with First US Insurance, you’re working with a team that already knows your world.

Why choose us

Five reasons clients stay with First US

Commercial Property

We don't just respond to your needs, we anticipate them. As your trusted partner, we stay one step ahead, listening closely and watching for every opportunity to support you. We make your experience seamless, every step of the way.

Trusted risk advisors

We don't just place policies, we guide your business through complex risks with clarity, strategy, and long-term vision. You get a partner who understands your industry and anticipates what's ahead, not an order-taker.

Tailored coverage

No two businesses are alike. We design insurance programs built around your specific operations, exposures, and growth plans, not generic, off-the-shelf coverage that leaves gaps you don't discover until a claim is denied

Carrier relationships

Our long-standing partnerships with top-rated insurance carriers give you access to competitive pricing, broader coverage options, and faster underwriting decisions when speed matters most to your business.

Claims advocacy

When a claim happens, we stand beside you, not the carrier. We manage the entire process, push for fair outcomes, keep you informed at every stage, and don't stop until everything is resolved to your satisfaction.

Ready to experience the difference?

Talk to a risk advisor and see why clients stay with First US long-term.
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