First US Insurance (“First US,” “we,” “our,” or “us”) is committed to protecting the privacy of our clients, prospective clients, and website visitors. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have regarding your information.
By using our website, requesting a quote, or purchasing a policy through First US Insurance, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect personal information in several ways depending on how you interact with us.
1.1 Information You Provide Directly
When you request a quote, apply for a policy, contact us, or use our services, you may provide:
- Full name, business name, and contact information (address, phone number, email address)
- Date of birth and Social Security Number or Tax Identification Number (for underwriting purposes)
- Financial information, including income, assets, and credit-related information
- Property details, vehicle information, or business operations data relevant to your coverage needs
- Claims history and loss runs
- Other information relevant to obtaining or managing an insurance policy
1.2 Information Collected Automatically
When you visit our website (firstus.com), we may automatically collect:
- IP address and general geographic location
- Browser type, operating system, and device information
- Pages visited, time spent on pages, and referring URLs
- Cookies and similar tracking technologies (see Section 6)
1.3 Information from Third Parties
We may receive information about you from third parties, including:
- Insurance carriers and underwriting companies
- Consumer reporting agencies and credit bureaus
- Motor vehicle records and claims databases (e.g., CLUE, ISO)
- Public records and government databases
- Referral partners and agents
2. How We Use Your Information
We use the personal information we collect for the following purposes:
- To evaluate, quote, bind, and service insurance policies on your behalf
- To process claims and manage your coverage
- To communicate with you about your account, policies, and renewals
- To verify your identity and prevent fraud
- To comply with applicable laws, regulations, and insurance industry requirements
- To improve our products, services, and website user experience
- To send you relevant marketing communications about products and services (you may opt out at any time)
- To respond to your inquiries and provide customer support
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
3.1 Insurance Carriers and Partners
We share information with insurance companies, underwriters, reinsurers, and surplus lines markets as necessary to obtain or service coverage for you. These parties are bound by their own privacy policies and applicable law.
3.2 Service Providers
We may share information with third-party vendors who perform services on our behalf, such as technology providers, data analytics firms, payment processors, and marketing partners. These vendors are contractually required to use your information only to perform services for us.
3.3 Legal and Regulatory Obligations
We may disclose your information when required by law, court order, or regulatory authority, or to protect the rights, property, or safety of First US Insurance, our clients, or others.
3.4 Business Transfers
If First US Insurance is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.
3.5 With Your Consent
We may share your information with other third parties when you have given us explicit consent to do so.
4. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements. Insurance records may be retained for extended periods as required by state law and industry standards.
5. Your Privacy Rights and Choices
5.1 Access and Correction
You may request access to, or correction of, the personal information we hold about you by contacting us using the information in Section 9. We will respond to reasonable requests in accordance with applicable law.
5.2 Marketing Opt-Out
You may opt out of receiving marketing emails from us at any time by clicking the “unsubscribe” link in any marketing email or by contacting us directly. Please note that you may still receive transactional and account-related communications.
5.3 California Residents (CCPA/CPRA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
- The right to know what personal information we collect, use, disclose, and sell
- The right to delete personal information we hold about you (subject to certain exceptions)
- The right to correct inaccurate personal information
- The right to opt out of the sale or sharing of personal information
- The right to non-discrimination for exercising your privacy rights
To exercise your California privacy rights, please contact us as described in Section 9. We will verify your identity before processing your request.
5.4 Other State Privacy Laws
Residents of certain other states (including Virginia, Colorado, Connecticut, Texas, and others with enacted privacy laws) may have similar rights. Please contact us to make a request or to learn more about rights applicable to you.
6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content.
- Essential cookies: Required for the website to function properly and cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
- Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness.
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality. We honor “Do Not Track” browser signals where technically feasible.
7. Data Security
We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These include:
- Encrypted transmission of sensitive data (SSL/TLS)
- Access controls limiting information to authorized personnel
- Periodic security assessments and employee training
No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that triggers notification obligations under applicable law, we will notify affected individuals as required.
8. Children’s Privacy
Our website and services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.
9. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
First US Insurance
Privacy Officer
2400 Tamiami Trl, Ste 405
Naples, Fl 34103
Email: mpedraza@firstus.com
Phone: (239) 799-0622
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or for other operational, legal, or regulatory reasons. When we make material changes, we will update the “Last Updated” date at the top of this page and, where required by law, provide additional notice (such as a prominent notice on our website or an email notification).
We encourage you to review this Privacy Policy periodically. Your continued use of our services after the effective date of any changes constitutes your acceptance of the updated policy.
— LEGAL NOTICE —
This is a boilerplate privacy policy template for First US Insurance. It should be reviewed by qualified legal counsel before publication to ensure compliance with all applicable federal, state, and local privacy laws, including but not limited to CCPA/CPRA, GLBA, and state insurance privacy regulations.